Interconnecting Human and Technology with Location-Based Services(LBS)

by Gifty Narkani / 04 Oct 2019/ Comments(0)
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With smartphones in every hand leading to exponential growth in location data, Location-based service(LBS) has been flourishing. Location-based service is significant to many businesses to drive real insight from data tied to a specific location (where their customers are). From locating the nearest ATM to resource tracking Location-based service is the future big thing well suited for the digital era. The mainstreaming of location and positioning paved the way for an interconnected world driven by digitalization and a confluence of technologies. Eventually, we are heading towards a geo-aware world where cars are being driven themselves and drones are doing the deliveries.

Location Data is a golden thread driving Business Intelligence

Whether you want to find the nearest restaurant or just locate your friend location-based services have become an inevitable technology. Users have access to relevant, up-to-date information about their surrounding locations enabling businesses to target their customers correctly. The location intelligence is more refined and instantaneous where every business can improve customer experience, drive revenue and increase operational efficiency.

Location data is providing the powerful “where” perspective to businesses and location technology is becoming the key differentiator for business intelligence. Technologies like the Internet of Things (IoT), autonomous vehicles and sensors are capturing information that has never been captured before, creating entirely new avenues for geospatial data collection. As an outcome, location-based analytics solutions and platforms are also being used to create services based on the real-time movement of objects.

Location-based services everything is at your fingertips

Location-based services may be applied in several applications, including:

  • Locating the nearest business or service, such as an ATM, restaurant or a retail store
  • Turn-by-turn navigation to any address
  • Assistive healthcare systems
  • Locating people on a map displayed on the mobile phone
  • Receiving alerts, such as notification of a sale or warning of a traffic jam
  • Location-based mobile advertising
  • Contextualizing learning and research
  • Real-time Q&A revolving around restaurants, services, and other venues.
  • Sending a mobile caller's location during an emergency call using Advanced Mobile Location
  • Recommending social events in a city
  • Resource tracking with dynamic distribution

Location would be the fulcrum of a Geo-aware world

The next-generation consumer is going to be a mobile entity be it a drone, self-driving car, or an autonomous robot. The accuracy of location data and data algorithms are being refined by the Data scientists across the world. Advancements in location technology would fundamentally alter not only the way individuals interact with technology, but also create a new paradigm.

Key drivers: New advancements and emerging technologies

The location-based services industry is being driven not just by the growing demand from its users, but also by new advancements of other technologies. This technology would see a drastic change by emerging technologies like artificial intelligence(AI), Internet of Things(IoT), and autonomous systems. 5G technology would be another game changer for the Geo-industry that will foster rapid innovations. The increasing demand for location-based services and applications by smartphone users has given rise to indoor positioning services (IPS). Without a precise location, indoor mapping is not possible. Indoor positioning services provide the ability for real-time tracking of location information on people or objects indoor with the help of sensory information from automated devices. A combination of all these advancements would provide an unprecedented technological revolution.

NEXT leveraging Location-based services

NEXT Inc, deploys location-based services that help enterprises to open an array of location services for end-users and developers. As a result, NEXT has developed a Geospatial Platform- Geographical Information as a Service (GIaaS) backed with location-based technology that goes beyond mapping and navigation. This service can be used to collect, integrate, and analyze location data to help businesses build data-rich platforms and location-based solutions for use in various industries& verticals. It is a new generation of GIS-enabled solutions based on sharing and collaboration, leveraging technology to interconnect knowledge and engage everyone.


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